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Brand strategy for indie builders

Your product is intentional.
Your brand should be too.

You built a real product. But your brand keeps drifting into default. Vox Animus helps you turn your intent into a Brand Schema with hard rules that stop generic copy and generic UI.

Positioning · Voice · Visuals · Constraints · Exports: prompts, .md, JSON

See outputs

The problem

You know what you built. You just can't explain it consistently.

Your landing page says one thing. Your Twitter bio says another. Your product copy drifts every time you write it. You sound different in every channel because you don't have a single place that defines your brand.

Without that foundation, every piece of copy is a coin flip. Every design decision is up for debate. Your brand drifts into generic.

Outputs

Your brand, structured and enforced

15 structured outputs that turn your intent into a usable system.

PROMPTS

Copy-paste ready

Every output includes prompt templates formatted for Bolt, Cursor, and Lovable.

EXPORTS

Structured Data

Your schema exports as clean JSON, markdown files, and LLMS.txt.

CONSTRAINTS

Hard Rules

We generate negative constraints (what NOT to do) so your brand never drifts.

Early

Early Outputs

Core

Core Outputs

Advanced

Advanced Outputs

How it works

From scattered intent to enforceable brand

Your Brand Schema captures who you're for, what you stand for, how you sound, and what you won't do. It's the canonical definition of your brand. Structured, lockable, and ready to use.

From that foundation, you can generate everything you need: positioning statements, voice rules, visual direction, messaging angles, social bios, and prompts you can paste into AI tools. Same brand, every channel.

01

Run your brand sprints

Focused exercises that surface what you already know. Who this is for. What moment matters. What you refuse to be. No essays. Just decisions.

02

Lock your Brand Schema

Your answers become structured outputs: positioning, voice rules, visual direction, and hard constraints. Review each one. Lock what's true. Change what isn't.

03

Export for every channel

Generate what you need: rebrand prompts for your app, messaging angles for content, social bios, or voice rules for your team.

COMING SOON

Pricing

Pay once, own your brand

No subscriptions. Build your Brand Schema and keep it forever.

Most brand tools are templates or subscriptions. This is a one-time asset you export and keep.

Sandbox

Free

Explore sample brands

  • 39 example brands
  • See all output types
  • Compare archetypes
  • Build your own brand
  • Export anything

Core

$139one-time

Early + Core outputs

  • 1 brand
  • 7 outputs (Early + Core)
  • Sprints 1–5
  • Markdown export
  • Unlimited edits

Complete

Most popular
$199one-time

All 15 outputs

  • Up to 3 brands
  • All 15 outputs
  • All 9 sprints
  • Markdown + PDF export
  • Conflict detection

Studio

Limited slots
$699one-time

Complete + working session

  • Everything in Complete
  • 60–90 min working session
  • One async follow-up pass
  • Direct access to founder
  • Priority support

No credit card required. We'll notify you when it's ready.

15 outputs included in Complete and Studio

Vision & Purpose•Mission Statement•Target Audience•Brand Promise•Positioning•Rebrand Prompt•Voice Rules•Foundation Prompt•Visual Direction•Messaging Angles•Social Bio•Agent Prompt•Constraints•JSON-LD Schema•LLMS.txt

Join the waitlist

Be first to build your Brand Schema.

Focused sprints. One source of truth. We'll let you know when it's ready.

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Build your Brand Schema

Focused sprints. One source of truth. Stop guessing what to say.